PrimeBit is a cryptocurrency trading startup aiming to provide users with a transparent and intuitive way to trade digital assets. The company approached Oxymoron Agency with a challenge: to build a complete visual identity and a full-featured trading platform that could compete with established market players.

I was responsible for creating the brand identity, and later — in collaboration with a UX designer — for designing the desktop and mobile applications, as well as the marketing website and related promotional materials.

Process

The project began with defining the visual foundation of the brand. I designed the logo, established the color palette, typography, and overall branding system that would work consistently across both digital products and marketing channels. The goal was to balance the modern, tech-driven aesthetic typical for fintech startups with a sense of clarity and trust — key factors for a trading platform.

Once the brand direction was set, I collaborated closely with the UX designer to design the PrimeBit trading platform — both desktop and mobile versions.

The interface had to present complex financial data (charts, tables, and indicators) while remaining user-friendly and visually balanced. I designed over 50 unique screens, covering the full trading flow: from order management and analytics dashboards to account settings and portfolio summaries.

The design language relied on dark UI patterns, precise typography, and a system of visual accents highlighting key data points — all to ensure clarity and focus in high-information contexts.

After completing the key application views, I moved on to designing the PrimeBit marketing website. The website served as both a landing page for new users and a communication hub for the brand, combining strong visual storytelling with concise product presentation.

In addition, I created a set of marketing materials consistent with the new identity — banners, social media visuals, and investor presentation assets.